Let’s talk about something not-so-glamorous but super important: email marketing mistakes. Specifically, the kind I made during my business relaunch. Spoiler alert—it wasn’t pretty, but it taught me invaluable lessons that I want to share with you. Whether you’re navigating a business pivot or revamping your email strategy, there’s a lot to learn from my experience.
When I relaunched my business, I wanted to honor my email subscribers—some of whom had been with me since the very beginning. I thought the best way to do this was to keep them all informed about my updated offers. Sounds reasonable, right? Well, the outcome was… less than ideal. Let’s dive into what went wrong and, more importantly, how you can avoid making the same mistakes.
